DMI

THE PLATFORM

One core.
Six modules.
Zero silos.

DMI is a single FK-linked data model — one set of organisations, contacts, products, and accounts. Every module reads from it and writes back to it. Nothing is a silo. Everything propagates.

6

Modules

60+

Features

1

Shared core

0

Silos

ARCHITECTURE

Every module shares
the same data.

There is one Organisation table, one Party/Contact table, one Product catalogue, and one general-ledger Accounts table. Click a module — on the diagram or below — to see how it plugs in.

FINANCE

A ledger that never goes out of sync.

Every order → invoice → AR entry → journal → ledger. Automatic.

FINCRMINVPRJHRAISHAREDCOREORG · PARTY · GL

LIVE PREVIEW

See every screen.

Switch between modules below. Each screen is a pixel-accurate representation of the real dashboard.

app.dmi.marketing
DMIWORKSPACEDMI marketingHomeInboxEmailCustomersTeamSettingsMODULESFinanceCRMInventoryStaff & SchedulingProjectsAI InsightsFinanceMoney inMoney out & paymentsJournalsReports+ NEW INVOICEINCOME£12,840This monthCOSTS & EXPENSES£4,210This monthNET PROFIT£8,630This monthINVOICECLIENTDUE DATEAMOUNTSTATUSINV-0012Acme Ltd15 Jul 2026£2,400PAIDINV-0011Bell & Co20 Jul 2026£890OVERDUEINV-0010Meridian28 Jul 2026£5,100PENDING

DATA FLOW

A sale in CRM.
Instantly in the ledger.

One action propagates through every relevant system. No exports. No re-keying.

CRM DEAL

contact wins

SALES ORDER

auto-created

INVOICE

sent to client

AR ENTRY

receivable posted

JOURNAL

double-entry

LEDGER

P&L updated

The same chain fires for purchase orders (PO → goods in → AP journal), pay runs (confirmed → wages expense → ledger), and project billing (hours → invoice → AR).

MODULES IN DETAIL

Every feature, listed.

Every sale, purchase, and wage posts automatically to the general ledger. Finance is not a module you use separately — it is the connective tissue under all the others.

HOW IT CONNECTS

Every order → invoice → AR entry → journal → ledger. Automatic.

FEATURES

  • Double-entry general ledger with full audit trail
  • Automatic journal entries on every sale, invoice, and PO
  • Accounts receivable & payable with aging reports
  • Chart of accounts (customisable per business type)
  • Real-time P&L, balance sheet, and trial balance
  • Invoice creation, sending, and payment tracking
  • Expense recording and cost allocation
  • Bank account balances (manual or synced)
  • VAT / tax period reporting
  • Multi-currency support
  • CSV and PDF report export

From the first cold email to a signed deal, CRM tracks every touchpoint. Wins convert straight to orders — no copy-paste between systems.

HOW IT CONNECTS

Won deal → sales order → invoice → ledger updated.

FEATURES

  • Contact & company records with full activity timeline
  • Visual pipeline with drag-and-drop stage management
  • Qualified leads, opportunities, and deal tracking
  • Cold outreach with AI-written email sequences
  • Apollo integration for live contact & company search
  • BYO mailbox SMTP sending with reply tracking
  • Live chat widget for your website
  • Lead capture forms with auto-create
  • Win/loss reporting and pipeline analytics
  • AI-suggested next actions per deal
  • CRM → order conversion in one click

Inventory tracks every unit from purchase order to sale. FIFO costing means cost of goods sold posts to the ledger the moment a sale ships.

HOW IT CONNECTS

Sale shipped → stock movement → COGS journal → ledger.

FEATURES

  • Product catalogue with variants, SKUs, and barcodes
  • Real-time stock levels per location
  • FIFO costing with automatic COGS posting
  • Purchase orders with supplier management
  • Reorder point alerts and auto-draft POs
  • Stock movements log with full traceability
  • Goods receipt and put-away workflow
  • Asset lending register (rentals & custody)
  • Bill of materials for manufactured goods
  • Inventory valuation reports
  • Low-stock dashboard and forecasting

Manage client work and internal projects alongside the business — linked to customers, invoiced from the same system, tracked against OKRs.

HOW IT CONNECTS

Project hours billed → invoice → AR → ledger.

FEATURES

  • Projects with milestones, backlog, and sprints
  • Kanban board and Gantt chart views
  • Task assignment with acceptance criteria
  • Reviewer workflow (do → check → approve)
  • OKR framework with key results tracking
  • Roadmap with dependency mapping
  • Time tracking and budget burn-down
  • Link projects to CRM accounts and contacts
  • Invoice time & materials directly from a project
  • Calendar view with team schedule integration
  • AI OKR drafting and risk flagging

Staff records, department structure, shift scheduling, and wage calculations — all live. Pay runs post to Finance the moment you confirm them.

HOW IT CONNECTS

Pay run confirmed → salary journal → ledger closed.

FEATURES

  • Employee profiles with contracts and start dates
  • Department and team grouping
  • Annual salary, hourly, and contractor fixed-price
  • Weekly shift template and schedule generator
  • Shift assignment with conflict detection
  • Pay schedule (weekly / bi-weekly / monthly)
  • Wage calculation with overtime rules
  • Pay run confirmation → Finance journal entry
  • Leave management and absence tracking
  • HR document storage
  • Headcount and wage cost reports

A cross-module AI layer that reads your live data every day and tells you what matters — risks, opportunities, and anomalies — before you have to look.

HOW IT CONNECTS

Reads Finance + CRM + Inventory + Staff + Projects simultaneously.

FEATURES

  • Daily AI executive briefing (revenue, risk, actions)
  • Cross-module signal detection (finance + CRM + ops)
  • Natural language Q&A about your business
  • Anomaly detection on transactions and stock
  • Opportunity alerts (deals at risk, reorder points)
  • AI OKR progress commentary
  • Predictive cash flow warning
  • AI cold-email campaign research and writing
  • Market intelligence reports (UK market data)
  • Labs: revenue simulation and what-if modelling
  • Custom AI briefing schedule

READY TO SEE IT LIVE?

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with your data.

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