Terms of Service

1. Acceptance

By creating an account or using the DMI platform you agree to these Terms of Service. If you are accepting on behalf of a company you confirm you have authority to bind that company.

2. The service

DMI provides a cloud-based business operating system covering finance, sales, operations, people, and AI analytics ('the Service'). We may update, add, or remove features with reasonable notice.

The Service is intended for business use by UK-registered or UK-operating entities only.

3. Your account

You are responsible for keeping your login credentials secure and for all activity under your account. Please notify us immediately of any unauthorised access.

You must provide accurate information when signing up. Accounts found to contain false information may be suspended.

4. Acceptable use

You may not use the Service to process unlawful data, circumvent security measures, reverse-engineer the platform, or resell access without written permission.

You are responsible for all data you upload to the Service and for complying with applicable data protection laws.

5. Fees and payment

Subscription fees are charged monthly or annually as selected. Fees are exclusive of VAT where applicable. Failure to pay may result in suspension of access.

We will provide at least 30 days' notice of any price changes.

6. Intellectual property

The DMI platform, including its code, design, and AI models, is owned by DMI Ltd. We grant you a limited, non-exclusive licence to use the Service during your subscription.

Your business data remains yours. You grant us a licence to process it solely to provide and improve the Service.

7. Liability

The Service is provided 'as is'. We exclude all warranties not required by law. Our total liability to you in any 12-month period is limited to the fees you paid in that period.

We are not liable for indirect or consequential losses, loss of profit, or data loss not caused by our negligence.

8. Termination

Either party may terminate with 30 days' written notice. We may suspend or terminate immediately for material breach, non-payment, or unlawful use.

On termination you may export your data for 30 days. After that period we will delete it in accordance with our data retention policy.

9. Governing law

These terms are governed by the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.

10. Changes

We may update these terms with 30 days' notice by email or platform notification. Continued use after that date constitutes acceptance of the updated terms.